Now anyone reading who also follows meon Instagram, and specifically my Instagram Stories, will know how much I loved the Swedish brand, Newbie when I first went to the launch of the pop-up shop back in October last year. I immediately fell for the overall simplicity of the design (but with a few of those whimsical details I always fall for…), the colours, the fact that it’s a 100% sustainable brand that only uses organic cottons, and the price point! It is pretty rare to see a new baby/childrenwear launch with a high street price tag. Great news indeed! And you can imagine how thrilled I was when I learned that there first actual store in the UK was going to be Richmond!
Today, Newbie is launching its ‘Limited’ collection (in store and online), and it’s beyond cute. It features the sweetest hand drawn illustrations, inspired by nature and fairytale woods. Think toadstools (what is it about toadstools anyway – I LOVE them!!), wild flowers, and birds, adorning rompers, long sleeved tops/bodies, wrap tops, leggings, hats, and blankets (I adore their super-soft blankets, and they make the loveliest gifts). What I also think is so great about the baby collection, is that all the pieces are so simple – exactly what you want for babies. No bells and whistles. So you have the styles you want and need (easy dressing, nappy changes etc.), but with the cuteness just on the print. Clever. I also love the idea of mixing and marching the prints, as they all work together. So cute.
And the entire collection is sustainable, made using organic cotton. The collection is from 0-18 months, so just for the little ones this time.
ps: how pretty is this print? And it’s just £8.00!!
*this post was created in collaboration with Newbie