Camomile London


When Sarah first spoke to me about contributing to Little Spree, I obviously jumped at the chance. Ever since I stumbled across the site after I had my first daughter, (and even before meeting Sarah,) I’ve been an avid reader. In fact, a good many of the pieces hanging in my wardrobe have been purchases made via Little Spree! I have always mixed designer pieces with highstreet friends, and this high-low approach to dressing is what sets Sarah’s edit apart. I know I’ll always find something – or actually make that lots of – things that I love (and can afford) or a dreamy piece I want to save up for.

Although I am now lucky to call Sarah a good friend, I am sure there are a lot of Little Spree readers who don’t know me very well, (or mostly at all!), so I thought I would introduce myself and tell you a little about my background. In the fifteen years I’ve worked in fashion, I’ve sidestepped from print to editorial marketing to social media to retail, but I’ll try to condense it all into one paragraph! I am originally from Australia and moved to London almost nine years ago with my British husband (then fiance). I started my career as a stylist and writer in fashion magazines working at marie claire Australia for six years, before moving to digital when I came to London. A week after I arrived in the UK, I started working for NET-A-PORTER in marketing editorial before switching departments to become the Social Media Editor (just as Instagram became big). After having my first daughter, Violet, I left NET-A-PORTER to become editor of a start-up, NINE IN THE MIRROR. It was a new concept at the time – non-maternity clothes that could be worn during pregnancy from luxury designer brands like Valentino and Alexander Wang. As editor I got to interview amazing women such as Caroline de Maigret and Quentin Jones about motherhood and style. I loved being able to chat to cool, inspiring women, and contribute to the shift in how pregnancy was perceived in the industry, however after having my second daughter, Isla, I was ready for a new challenge. I joined Rupert Sanderson, a luxury independent British shoe designer, as Head of Content last February. And just recently, I made the decision to go freelance.  

Sarah and I first became friends through our shared love of fashion, however aside from a mutual obsession with bows, she is also one of the funniest, nicest girls I have met. She is also a constant source of style inspiration – you always want to ask where she bought everything she is wearing. And because we have a fairly similar sense of style (though she is MUCH cooler than I am!) I often see things I have been thinking about buying featured on Little Spree. I love when this happens as I think if something has been given the tick of approval from Sarah, then it is definitely worth the purchase.

Which brings me to my first post. One of the brands Sarah and I have both had on our radar for some time is Camomile London. A collection of understated yet stylish bedding for children, I first came across this small British label a while ago, and then rediscovered them when searching for new bedding for Violet after we moved house. Violet’s new ‘grown up’ bed (an Incy Interiors rose gold design from Cottage Toys) is the statement piece in her room, so I wanted linen in a pattern that was subtle but still pretty (not easy to find!). Her previous duvet cover was Liberty print which I still love, but the print was too busy, so it was passed down (along with Violet’s old bed) to Isla.

While more expensive than the high street, if you are looking for something different, Camomile London is worth the extra investment. Firstly the prints and colours are beautiful. Think delicate florals, ticking stripes and hues of rose pink, dusky teal and mustard. Another element I love is that Camomile’s bedding is made to be mixed and matched (very Little Spree!). The tonal colour palette means you can add new additions and they will work back with the styles you have previously bought. Longevity is always important – as much for the environment, as for justifying the cost. Lastly the details – I love the contrasting linings and how the duvet covers are fastened with ties instead of buttons. The range starts from birth (Moses basket bedding) and goes right up to adults.

I bought the Minako floral print duvet and pillowcase for Violet, then teamed it with blue-grey linen sheets by La Redoute. If your budget doesn’t stretch to Camomile at the moment I’ve found a few other styles (below) on the high street that have the same subtle appeal (to be honest, the selection is rather limited as there isn’t much out there that isn’t printed in childish patterns or overly bright hues). If in doubt, go for muted shades and opt for small prints over large scale motifs, or simply washed linen bedding – it’s a timeless look that never dates.

Amanda X