I must confess, before they approached me to work together I hadn’t actually heard of Everlane. As I sit here, compiling this post I actually can’t believe that now. In fact, a friend of mine, Lucy said: “I cannot believe you don’t know Everlane!! It’s SO you! It is always the first place I go whenever I’m in New York!!”. So how this label has passed me by remains a mystery, but let me tell you, I’m now fully on board! If, like me, you love simple, stylish, well/made cut pieces to make up the building blocks of your day-to-day wardrobe/’uniform’ (now, more than ever, as we’re back in full lockdown here in the UK), Everlane is a great discovery. Nothing flashy, overly trend-led (not to be confused with un-cool though), gimmicky or garish (if you like your bold brights and shouty colours, this is probably not the brand for you!). Just a tight edit of beautiful basics (never underestimate the power of great basics) in those neutral colours we all love (and wear on repeat). But definitely not dull or frumpy – these are ‘elevated’ basics for sure. And the simplicity of the designs are what makes them stand out to me – nothing is trying too hard – for example these western style boots. They’re just western enough. If the heel was any chunkier, or the toe any squarer, I would be out. And I have to admit , the fact that Everlane is a bit under the radar makes me love my new discovery just that little bit more.
As always, I have done a little edit of my favourites, but stand-outs for me include the oversized blazers, the knits (check out their cashmere crewnecks too) and the coats and outerwear. Oh and their shoes are great too! Love these (I’m thinking with a cool trouser suit…), these (you know I love classic ballet flats, and these are super-chic, and sooo comfortable…), and you already know I love these boots.
ps: they have amazing activewear too…
*This post is a paid partnership with Everlane. All words are my own, and all products are hand-picked by me.*
photos (of me): Ana Ruivo