Introducing: Albaray


Introducing Albaray, a sustainable womenswear brand created by an all-female trio with over 25 years experience in the fashion industry that we know you’re going to love.
Designed with purpose and a strong belief that sustainable fashion doesn’t have to compromise on quality – or cost the earth. Boom.

Albaray was born during the pandemic in 2020, when founders Paula Stewart, Karen Peacock and Kirstie Di Stazio had the opportunity to press pause and reflect on their roles in the fashion industry. One thing was constant; an unwavering desire to move forward with a more thoughtful, environmentally conscious approach to a fashion brand. Reconnecting with women, who, like them, love clothes, but are questioning their impact. After a year of enormous change, what began as a passionate Zoom conversation between friends, is now a considered curation of uplifting styles with an uncompromising attention to detail. A collection of versatile pieces to stand the test of time. Designed for everyday – from wear-anywhere dresses to feel-good loungewear – all made with sustainability in mind.
Our favourites for Autumn include the spot ruffle neck dress, ribbed v-neck cardigan, sweat jumpsuitembroidered collar blouse, cable knit tank top, organic cotton tee, marl knit hoodie, pointelle jumper, and relaxed pocket cardigan to share just a few.
Oh and look out for the gorgeous charcoal herringbone and winter white wool coats (see them both in the look book here), coming soon…

SHOP NOW

Sarah xx

ps: their certified organic denim range (made up of three key styles in four different washes – we’re particularly loving these) is made using a sustainable laundry process, saving 65-80 litres of water per pair of jeans. All the denim is made in an energy efficient factory using no hazardous chemicals.
Great jeans that don’t cost the Earth. We’re definitely into that.

pps:  Albaray is also stocked at John Lewis, Next and soon, M&S.


*This post is a paid partnership with Albaray. All words are my own, and all products are hand-picked by me.*